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Engage - Search Engine Optimization Monthly Traffic Report

20 Point Analysis Reports

The success of your business depends on the success of your marketing efforts

Drives the development of your campaign.

Reports we include with our basic plans are as follows. These reports provide useful tools to help in our analysis of your site. Our Comprehensive Plan provides a more in-depth analysis that pulls data from industry leaders such as Google AdWords and Wordstream. For more information on one of the tools we use for detailed analysis we recommend Long Tail Keyword Pro.

BACKLINKS

High Quality Backlinks

1. High Quality Backlinks

The important characteristics of a high-quality link are: Authority, Relevance, Uniqueness, Traffic and other important factors such as links from a blog or content page of a website, or site where the links are only to relevant content sites.

New Backlinks

2. New Backlinks

This New Backlinks report is helpful for spotting new referral traffic sources.

Poor Backlinks

3. Poor Backlinks

Follow these steps to remove a bad backlink:

  • Identify the link you want to remove.
  • Find the contact information on the website.
  • Send an email to the Webmaster, and make the location of the link you want to remove very clear.
  • If you are not getting a reply in 5-10 business days, send a follow-up.
Top Referrers

4. Top Referrers

You need to look for three main items when looking at those who are sending traffic to you:

  1. What sites are directing traffic to you? Knowing who is directing traffic to you is an amazing way to discover the type of sites you need to look for to develop linking strategies with.
  2. Are they influential with other sites and if so, who? If a site is sending you traffic, you can safely presume that those who are on their site or any site visitors to their site, are interested what you have to say (your content). A valuable way to increase your success in linking is to research the members, visitors or traffic of those who link to you. Guest blogging and pushing content to them via Facebook paid advertising are very good ways to increase your linking ranks. Finding the followers of that site for social connections to get your content in front of is a route that can increase your success rate in link strategies. This referral data is like refining a standard link, which may result in acquiring a high-success rate for obtaining other referrals and thus high link authority.
  3. What are they linking to? So using the above strategies you find sites you do not have to actively massage for links, nor do you need to actively build them. Secondly, we benefit from those that drive traffic. We want to know both. When researching referrer data, you can find the pages and information that appeal to other website owners and their visitors. These link-building strategies must be what drive you to create content – you know who they are and what they are looking for. An excellent strategy for keeping your content relevant is to contact the owners of sites that send you traffic when you have new and updated content that is relevant to their links and requirements.

CONTENT

Extract Meta Tags

5. Extract Meta Tags

One of the most widely discussed aspects of SEO is the use of meta data; this includes unique title tags and meta descriptions.

How it Works

Generates a list of the title tags and meta descriptions for the specified URLs.

Report can be used to identify duplicate or irrelevant title tags or descriptions that could be revised to better reflect the purpose and user intent of the page.

Keyword Density

6. Keyword Density

Content matters from a search engine perspective. The words used on a webpage, how they are used (alone or within phrases) and where they are used (link text or non-link body text), can all influence the value of the page in search.

This report gives you a keyword analysis of an existing page on your website. Or, as a paid member of Speed Leads Pro you may want to run a report on a very successful competitor. This report is very useful in seeing the keyword distribution within the existing content of your site.

The report will include:

  • Total number of words on the page
  • Number of linked words.
  • Number of non-linked words.
Link Analysis

7. Link Analysis

As search engines crawl the web, they are looking pages that are linked together and are focused on a particular topic. As the engines crawl, they determine the importance of the pages and sites they visit relative to the themes running through them. The process of determining importance is called link analysis.

Simply stated, link analysis looks at both the number of links pointing to a site (link popularity) and the quality of those links (link authority). From this data, the engine makes a determination on the importance of a given site or page.

RESEARCH

Competition

8. Competition

There is a saying that says to keep your friends close but your enemies closer and that very much relates to why you need to track what your competitors are doing online.

As search engines crawl the web, they are looking for related data-groups of information that are linked together and are focused on a particular topic. As the engines crawl, they determine the importance of the pages and sites they visit relative to the themes running through them.

Simply stated, competition analysis looks at site popularity/authority and the quality of that authority. From this data, the engine makes a determination on the importance of a given site or page. It’s of upmost importance to understand why a site is important and to look at ways to emulate strategies in our own sites.

  • Get inspired on ways to connect with your customers and improve customer retention.
  • Find out what competitors are doing better than you and determine how you can do even better.
  • Look at their search strategies and see what you can legally use as well.
  • Beat your competition at their own game by using actual data not just opinion.
Keyword Research

9. Keyword-Research

Of all the work you will do for your site, keyword research is one of the most important. The result of good research and implementation is high return on your investment in term of money and time.

Simply, ranking for the right keywords will determine the success of your project.

First, research your niche market and you will learn the words and sentences or phrases to use in your search engine optimization implementation.

You first need to know how your customers talk and how they search for services and products. Using those words and phrases are the “key” in keyword ranking.

The reason this is so important is that knowing the language you know the customer.

Keyword research is complex on one hand and simple on another. Using all the tools at your disposal both free and at a cost, will pay you back in the long run in a major way.

Our free tool provides the basics of keyword research. Our paid tools expand to a great degree in providing you with the knowledge to expand your site with search terms and content that is tailored to your customers, regardless of the industry or niche of your site.

SEARCH ENGINE

Alexa Ranking

10. Alexa Rankings

The algorithm, according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. This traffic is based on such parameters as reach and page views.

Bing SERP

11. Bing SERP

Bing SERP’s Position checker is a useful report that shows if your site is within the top 200 websites for a given set of Bing SERP’s

Google SERP

12. Google SERP

A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.

Search engine results pages are web pages served to users when they search for something online using a search engine, such asGoogle. The user enters their search query (often using specific terms and phrases known as keywords LINK HERE TO KEYWORDS PAGE), upon which the search engine presents them with a SERP.

There are so many millions of sites and pages on the Web, but none are more important for marketers and business owners looking for customers than Search Engine Results Pages or SERP’s.

Search engine optimization specialists or SEO Specialists, such as Speedleadspro.com and pay per click advertisers alike are all trying to be in the most prominent spots on search engine results.

Indexed Pages

13. Indexed Pages

How many pages you have indexed in Google?

What Are Indexed Pages?

Google is constantly scouring the Web for new content, new websites, and new pages on websites it already knows about. For each site, Google indexes each page that it crawls for future reference, and to be included in search results.

In order for a page to be listed in Google search results, it must first be indexed! When Google's bots crawl a website they create a cached copy of each page, and then adjust their indexes.

It is of course vitally important to have all of the content on your website indexed by Google in order to be included in their search results.

This report will tell you exactly how many pages Google currently has indexed for your website. You can check a full domain or subdomain, and see how many pages have been included by Google.

If you have a large number of pages on your website, but Google is only reporting a few of them, it could signify a problem with your site that needs to be addresses. Ensuring that all of your content is properly crawled and indexed is absolutely vital to be listed in search results.

Robots

14. Robots

The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.

Facebook and Twitter icons

15. Top Search Queries

The Queries report lists the Google Search queries that generated impressions of your website URLs in Google organic search results.

Understanding the correlation between how users search and the relevancy of your pages to those queries provides insight into how to optimize your content.

The number of impressions that each page generates and the average position of impressions let you understand how well the search engine correlates your content to user queries.

Clicks and click-through rate let you understand how well users correlate the search results with their intentions.

When a query returns only a single URL from your site, then Average Position value is based on the position of that URL in the search results. When a query returns more than one URL from your site, the Average Position value is based on the URL that appears highest in the search results.

To protect user privacy, queries that are made infrequently or that contain sensitive or personal information are grouped together as (other).

Facebook and Twitter icons

16. Search Terms Report

Use the Search terms report to see how your ads performed when triggered by actual searches with the search network. Identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren't as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who are not interested in it.

What’s the difference between a search term and a keyword? A search term is the exact word or set of words a customer enters when searching on Google.com or one of the Search Network sites. A keyword is the word or set of words AdWords advertisers create for a given group to target you ads to customers.

Crawlability

WEBITE TESTS

17. CRAWLABILITY

This tool checks the crawlability of an URL against robots.txt, metatags, x-robots and canonical urls.

Headers

18. HEADERS

H1 Heading Status

H2 Heading Status

Headers

19. MOBILE-SUPPORT

This test tells us how easily a visitor can use your page on a mobile device.

The web is being accessed more and more on mobile devices but websites are not necessarily all designed to perform well on all devices.

Headers

20.SPEED TEST

Initial tests provide speed, and mobile functionality of a website. Run the test to see how well a page follows the Google guidelines. Test your page speed optimization. And check a web page for mobile SEO issues.

SITEMAP

Site Map

The Sitemaps protocol allows a Webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site.

Submit Sitemaps

Further to this report, this is how a sitemap is submitted to Google:

Submitting your Google Site's sitemap to Google Search Console

  • On the Search Console home page, select your site.
  • In the left sidebar, click Site configuration and then Sitemaps.
  • Click the Add/Test Sitemap button in the top right.
  • Enter /system/feeds/sitemap into the text box that appears.
  • Click Submit Sitemap.